Airport Authority Selects “Hollywood Burbank” as New Brand Identity for Bob Hope Airport

BURBANK, Calif., May 3, 2016 — On Monday, May 2, the Burbank-Glendale-Pasadena Airport Authority selected “Hollywood Burbank Airport” as the new marketing brand identity for Bob Hope Airport. The Hollywood Burbank brand was chosen for its strong geographic recognition among travelers and will be used to market the Airport to passengers, particularly those who live east of the Rocky Mountains. The Airport’s legal name will remain Bob Hope Airport.

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